It’s round like a coin and finished in always-appealing minimalist stainless steel and white. So, with that in mind, we turn first to the Apple AirTag.

And thus it remains today, alongside packaging that’s inviting and eco-friendly, today’s tech is as much sold on its slick exterior design as it the techie goodness inside. Suddenly, consumer tech companies across the globe realised they had to up the ante in the aesthetics department to stand any chance of competing in a market where Apple had instantly given itself a comfortably large lead. Look, whilst gadgets should generally be judged on what they do and how good they are at doing it, there’s no denying that things all got a bit ‘visual’ back when Apple first wheeled out it’s beautifully minimalist iPod way back in 2001. Best iPad cases of 2022 to protect your tablet.Best cheap tablets 2022: Great value for money options from iPad to Microsoft.Apple iPhone 13 vs Samsung Galaxy Z Fold3: Which smartphone is best?.Unfortunately, she wasn’t available, so you’ve got me instead.īut don’t you worry, for ‘Opinion-Haver’ is what it states on my business card and, trust me, when it comes to misplacing stuff, I truly have a memory to rival one of those thingies with lots of holes in… READ MORE New West End Company BRANDPOST | PAID CONTENTīut in life there are no prizes simply for taking part and, as much as we may like both of them, everything eventually boils down to this one question: which one is the best?Īnd the only person who can answer that is a toughened tech journalist with countless years of gadget-reviewing tours of duty stashed firmly under their belt, an expert not afraid to call it as they see it, a true veteran of tech testing respected for their opinion by both their journo peers and even the tech manufacturers they judge themselves.

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